Jeremey and Jefferson finally got some real microphones! In this episode, we talk about the first three things you need to do to plan your race. These things are the foundation of your event in which you build your value proposition pillars on.
1. Determine the type of race you will have (road race, triathlon, run/walk, etc.)
2. Determine the location and distance of the race, and map out a course
3. Determine the event date
Jeremey Davis & Jefferson Nicholson dive into the nitty-gritty of the endurance event industry to give event planners something new to consider, echo your positive event theories, and give participating athletes insight on everything that goes into an event Before The (starting) Line.