Jefferson Nicholson, Co-Owner and Founder
 
​Jefferson Nicholson, the visionary behind Adventure Geek Productions, hails from Fair Play, South Carolina. He thrives on the belief that the bigger the idea, the better, and that anything is possible.
Jefferson’s philosophy of working hard to play harder has driven his decade-long dedication to competitive running and multi-sport racing. His commitment has resulted in a collection of trophies, blisters, and unforgettable memories. However, the most rewarding aspect has been the relationships he’s built with Adventure Geek customers, friends, and the endurance racing community.
Known for his outgoing personality, Jefferson is an inspiring leader and motivator for the stakeholders and volunteers who contribute to the success of Adventure Geek events. When he’s not deep in race preparations, he’s either developing his next business venture or exploring the great outdoors with his wife Kristen and their children.