Jefferson Nicholson, Co-Owner and Founder
Jefferson grew up in Fair Play, South Carolina and is the Master Mind behind Adventure Geek Productions. He believes anything is possible and the bigger the idea... the better!
Jefferson lives to work hard so he can play harder. This mantra has led him to dedicate 10+ years to competitive running and multi sport racing. That hard work has paid off with trophies, blisters, and memories! The most fulfilling award has been the Adventure Geek customers, friends, and contacts throughout the endurance racing world.
With his outgoing personality Jefferson is a great leader and motivator for the stakeholders and volunteers who help make Adventure Geek events such a great success. When he is not engrossed in race preparations, he is either prototyping his next business project or out adventuring with wife Kristen, baby Lena, and puppy Raven.