The race series had been in the conception and planning phase for a while. When it was time to move forward with executing this amazing concept, we ran a Facebook fan page competition to pick a name for the series. After being officially dubbed “the PayDay5k race series,” we (Kristen and I) had very little time to promote it at all before the first race. I'm thankful Kristen is a great cook and coffee maker because I never left my work desk as we built the race website and opened registration all during the last weekend of May. Our online presence was up on May 28th, and, after getting the events added to every online race calendar we could think of, website traffic has been doubling every day since its launch! The playbook is simple and brilliant, and it's going to be cool to see this series spread like wildfire! With the cash prizes to fuel competition for the fast runners and the post-race happy hour for us casual weekend warriors, these races are as serious or as chillaxed as you want them to be.
See you at the starting line!